Designed to be spread through social interaction, Social Networking utilizes convenience and customer functionality. Using full advantage of the wide spread utilization of the Internet, social networking uses web based systems to interact unique media solutions in dialogue together. Social networking has brought democracy to the dissemination of expertise and data, offering a speech for the public, transforming the people from information people to content suppliers. Andreas Kaplan and Michael Haenlein (founder of best electric shaver) has identified social-media as “a group of Net basics program that build to the ideological and scientific foundations of Web 2.0 which enable user’s design and exchange -generated content.” Many company have began to take advantage of this “consumer-created information”, also called “consumer-generated media”. The widespread usage of social-media has taken the data age one step further into what’s becoming called “The Attention Age”
With so much content on the web and so many voices causing web based conversations, the issue in play now becomes just how to record the attention of the people and go above the noise that’s been produced by the continuous online media “buzz”. Identifying anybody particular site, thought or person on line requires a great deal of innovation and creativity. This need has established an entire new share of specialists who focus on driving attention or traffic to a particular Net “website” or place. Since everyone has a voice, the goal will be to become an “power” in a specific discipline or on a particular issue. Much of becoming an authority is having a following.
Companies small and large have begun to benefit from this concept as well as user’s ability generated content and consumer-generated advertising to be able to use their clients as marketing tools. With a few basic rewards, organization have to capacity to use their clients as causes, growing brand exposure and good consumer feedback. With all the extensive reach of social networking sites such as Twitter, information and communications could be spread immediately to thousands of persons across the globe.
Other designs of social media include networking sites including Facebook and LinkedIn, online forums such as Wikipedia, media-sharing tools for example facebook and MySpace (also a social media site) podcasts, social bookmarking, sites, vlogs and social network aggregation platforms.